Home > Blossary: Branding Terms
A Blossary containing some important branding related terms!

Category: Business

26 Terms

Created by: Sarah Marks

Number of Blossarys: 1

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The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings ...

Domain: Marketing; Category: Advertising Collected Term

The customer’s net “out-take” from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; for ...

Domain: Marketing; Category: Advertising Collected Term

A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence.“Value” has different interpretations: from a marketing ...

Domain: Marketing; Category: Advertising Collected Term

The means by which a brand is created in the mind of a stakeholder. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled ...

Domain: Marketing; Category: Advertising Collected Term

How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system: monolithic, where the corporate name is used on all products and ...

Domain: Marketing; Category: Advertising Collected Term

Selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in an attractive, meaningful and compelling way.

Domain: Marketing; Category: Advertising Collected Term

Incapable of being touched. Intangible assets include: trademarks, copyrights, patents, design rights, proprietary expertise, databases, etc. Intangible brand attributes include: brand names, logos, ...

Domain: Marketing; Category: Advertising Collected Term

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