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Google Fiber

Google Fiber is Google's fiber-to-the-premises service, providing broadband internet and television service to homes and offices in the United States. The service offers 5-megabit download/1-megabit upload speeds free for seven years and lightning-fast 1-gigabit upload and download speeds for $70 per month. First introduced to Kansas City, Kansas, Google expanded the service to 34 cities in 9 metro areas in 2014. In January 2015, Google selected Atlanta, Charlotte, Raleigh, Durham, and Nashville as the next markets that will receive Google Fiber deployments.

Google Fiber offers three options: a free broadband internet option, a 1 Gbit/s internet option, and an option including television service (in addition to the 1 Gbit/s internet). The internet service includes one terabyte of Google Drive service; the television service includes a two terabyte DVR in addition to the Google Drive. The DVR can record up to eight live television shows simultaneously. In addition, television service will also stream live program content on iPad and Android tablet computers.

Previously, the U.S. broadband market was controlled by Comcast and Time Warner Cable -- two firms that are among the lowest-rated companies in the U.S. on customer service. Google, sensing weakness, has a brilliant strategy for getting municipality approval and buy-in. Google Vice President of Access Services Milo Medin put it succinctly: "If you make it (the process to bring Google Fiber to their city) hard, enjoy your Time Warner Cable."

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