Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

positioning

Marketing; Advertising

Strategic attempt to influence the association's image and identity of the product/brand/organization in the mind of target segments.

product orientation

Marketing; Advertising

A marketing strategy which developed in the first stages of the industrialization and that focused only on the production of goods and simple selling of the usually highly ...

sales orientation

Marketing; Advertising

A marketing strategy, which developed in the 20th century and focused on selling enormous amounts of products due to possibilities of cheap mass production.

market orientation

Marketing; Advertising

A marketing strategy, which focuses on the customer and matches his wants with the company's capabilities.

marketing

Marketing; Advertising

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, ...

kick-off

Marketing; Advertising

1. (Football) A kick from the center of the field to start a football game or to resume it after a score. 2. The time at which something is supposed to begin. 3. (In business) It ...