Home > Terms > English, UK (UE) > Prints and advertising (P&A) budget
Prints and advertising (P&A) budget
P&A is the term used in the entertainment industry to refer to the monies spent on "Prints" and "Advertising". The term "Prints" refers to the media that is shown in theatres. In the past, the prints were on 35mm film. However, today, the vast majority of theaters use digital format that is delivered via a harddrive or by satellite. Although the cost has diminished tremendously, the owners of the digital projectors charge a "virtual print fee" that nears $1,000 to offset the cost of the projectors and maintenance. Each theatre needs at least one print and possibly more depending on how many screens the film is playing on. The term "Advertising" refers to the amount spent on marketing the movie. Most of the advertising money is spent buying ads on TV, radio, newspapers and magazines. However, as social media becomes more prevalent, a larger percentage of marketing money is now being spent on Internet marketing. Additionally, the major studios spend money doing in theatre advertising. The average film spends 50% or more of its direct production cost on P&A. For example, if the film costs $40M, the P&A expense will be $20M or more for such film.
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Entertainment
- Category: Movies
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Black september
1.It is about the conflict and fight between King Hussein of Jordanand and Palestinian guerrilla organisations in 1970 and 1971. The PLO is expulsed ...
Contributor
Featured blossaries
2la
0
Terms
16
Blossaries
4
Followers
10 Countries That Dont Officially Exist
Marouane937
0
Terms
58
Blossaries
3
Followers
The Largest Cities In The World
Browers Terms By Category
- Home theatre system(386)
- Television(289)
- Amplifier(190)
- Digital camera(164)
- Digital photo frame(27)
- Radio(7)
Consumer electronics(1079) Terms
- Automobile(10466)
- Motorcycles(899)
- Automotive paint(373)
- Tires(268)
- Vehicle equipment(180)
- Auto parts(166)
Automotive(12576) Terms
- Hats & caps(21)
- Scarves(8)
- Gloves & mittens(8)
- Hair accessories(6)
Fashion accessories(43) Terms
- Physical geography(2496)
- Geography(671)
- Cities & towns(554)
- Countries & Territories(515)
- Capitals(283)
- Human geography(103)
Geography(4630) Terms
- Zoological terms(611)
- Animal verbs(25)