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Production orientation
A management philosophy, concept, focus or state of mind which emphasises production techniques and unit-cost reduction rather than the needs and wants of the target market, the orientation assumes that consumers will favour those products that are the most readily available and at the most affordable prices and that a concentration on efficiencies in production and distribution will most readily achieve the firm's objectives.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Professional careers
- Category: Sales
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