Sarah Marks

New York - NY, United States

26 Terms    1 Blossaries    2 Followers    75510 Viewers

Sarah Marks

New York - NY, United States

26 Terms    1 Blossaries    2 Followers    75510 Viewers

Brand

Marketing; Advertising

A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence.“Value” has different ...

Brand Image

Marketing; Advertising

The customer’s net “out-take” from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets ...

Brand Equity

Marketing; Advertising

The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating ...