Chloe Sargent

Montreal - QC, Canada

4 Terms    1 Blossaries    2 Followers    16751 Viewers

Chloe Sargent

Montreal - QC, Canada

4 Terms    1 Blossaries    2 Followers    16751 Viewers

Chloe Sargent's Terms

The economics of advertising

Advertising; Marketing communications

The branch of economics that analyses either how much is spent on advertising in different sectors or in what way advertising effects a community and the market. It is not often ...

search engine optimization

Advertising; New media advertising

A process employed to increase a website's traffic by boosting the visibility of this site in the unpaid results of search engine (such as Google, Yahoo, Bing). If a consumer ...

cause marketing

Advertising; New media advertising

Cause marketing is a tactic employed by brands where charitable efforts are linked with profit schemes. In other words, a partnership is developed between for-profit and ...

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