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Of of pertaining to any method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way, whether united in a system specific to a country or region.

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Language > General language

mass communication

Language; General language

In contrast to interpersonal communication ('one-to-one' communication), this term is typically used to refer to 'one-to-many' communication, although this dictinction tends to ...


Language; General language

Materialism is an anti-idealist and anti-essentialist position which criticizes essentialist abstraction and reification and the formalist reduction of substance to forms and ...

materiality of the sign

Language; General language

Although signs may be discerned in the material form of words, images, sounds, acts or objects, such things have no intrinsic meaning and become signs only when we invest them ...


Language; General language

Marshall McLuhan (1911-1980) was a Canadian literary scholar who enjoyed international cult status as a media guru in the 1960s. 'McLuhanism' is a term sometimes used to refer to ...


Language; General language

Saussure's conception of meaning was purely structural, relational and differential - the meaning of signs was seen as lying in their systematic relation to each other. In ...


Language; General language

Semioticians emphasize the mediatedness of experience, reminding us that we are always dealing with signs and codes, not with an unmediated objective reality.


Language; General language

The term 'medium' is used in a variety of ways by different theorists, and may include such broad categories as speech and writing or print and broadcasting or relate to specific ...