Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising

Advertising

An ambitious organizational goal that is not proportional to current resources and capabilities and remains stable over time. To ensure long-term success, management envisions a desired leadership ...

strategy

Marketing; Advertising

This describes the direction the business will pursue within its chosen environment and guides the allocation of resources and effort. It also provides the logic that integrates the perspectives of ...

Tail Terms

Marketing; Advertising

Search terms that are very specific, long phrases that include one or more modifiers, such as "cheapest helicopter skiing near Banff BC." These longer, more specific terms are called "tail terms" ...

task force, in new product development

Marketing; Advertising

This task force (or team) is established for a new product idea to shepherd it through the various development stages until it is abandoned or approved for commercialization. The task force is ...

team, as in organization

Marketing; Advertising

A team is an organizational device bringing together persons with different skills to work toward a goal as defined by the manager appointing the team. The manager may be a working member of the team ...

service(s)

Marketing; Advertising

1. Products, such as a bank loan or home security, that are intangible or at least substantially so. If totally intangible, they are exchanged directly from producer to user, cannot be transported or ...

stochastic model

Marketing; Advertising

Strictly speaking, this is any model having a stochastic, i.e., probabilistic or random, component. This component can stem from a variety of sources. It arises in models for a single individual ...