Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising

Advertising

A regression model based on the PIMS program data that relates ROI (return on investment) to a set of independent variables. PAR ROI specifies the ROI and associated cash flow that could be expected ...

Parfitt-Collins model

Marketing; Advertising

A model for predicting the market share of a new product, based on early panel data sales results. The model views market share as the product of three quantities: the brand's penetration level ...

Pass-Through Rights

Marketing; Advertising

Benefits that the property allows a sponsor to transfer to another company. For example, a retail sponsor of a marathon could negotiate pass-through rights to involve vendors in pre-approved ...

PIMS Program

Marketing; Advertising

Operated by The Strategic Planning Institute (SPI), the PIMS Program provides individual companies with a data base describing the financial and market performance of over 2,800 businesses. Each ...

physical distribution manager

Marketing; Advertising

This manager (increasingly referred to as logistics manager) plans the flow of materials in a manufacturing organization (beginning with raw materials and ending with delivery of finished products to ...

POSSE

Marketing; Advertising

A decision support system for making product design decisions. The approach uses conjoint analysis to identify the relation between the attributes possessed by a product and the desirability of that ...

ADBUDG

Marketing; Advertising

A decision calculus model for the advertising budgeting decision. The model assumes that there is a fixed upper limit of response to saturation advertising, and it also assumes that there is a fixed ...