Corporate communications

Corporate communications

Terms related to companies' efforts to communicate with their customers, staff and the world.

Industry: Communication

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Corporate communications

account management

Communication; Corporate communications

The process of managing the needs of a client or company, usually taken on by a communications expert/representative, marketing agency or supplier.

advertising media

Communication; Corporate communications

Communication channels that are paid for; the most populat types are newspaper (print) and television.

additive change

Communication; Corporate communications

A change that is considered crucial and incremental to a company's existing strategies, routines and procedures.

cob-web method

Communication; Corporate communications

A technique whereby individuals can rate an organization on selected attributes, which are then visually represented in the form of a wheel or web on a scale of eight or more.

communication audit

Communication; Corporate communications

A systematic survey of members of a target audience - often members of the media or potential customers - to determine awareness or reaction to a message about a product, service or company.

communication efficiency

Communication; Corporate communications

Fulfillment of communication with a minimum expenditure of time, effort, and resources.

A group of individuals who share a common interest in a particular domain or area, which is mostly created particularly with the aim of gaining knowledge and advancing ideas and technologies related ...