Corporate communications

Corporate communications

Terms related to companies' efforts to communicate with their customers, staff and the world.

Industry: Communication

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Corporate communications

dominant coalition

Communication; Corporate communications

A group of people within an organization - mostly the executive or senior management team - making the important decisions regarding the direction and focus of the firm.

downward communication

Communication; Corporate communications

Electronic and verbal means of informing employees about their organization, its performance, and their own performance in terms they can understand.

economic or market stake

Communication; Corporate communications

A situation where the interest of an individual or group in an organization is financial or utilitarian (e.g. receiving a good quality product for paying money).

elaboration likelihood model

Communication; Corporate communications

A theoretical model of how attitudes are formed and changed based on an 'elaboration continuum,' which ranges from low elaboration (low involvement and attention) to high elaboration (high ...

emotional message style

Communication; Corporate communications

Attempts to ignite involvement and positive reactions through a reference to positive (or negative) emotions.

employee participation

Communication; Corporate communications

A general situation or specific communication mechanisms that allows employees to participate in the decision-making and operations of an organization. E.g. on-line forum, feedback meetings.