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Email

Electronic communication using one of the accepted protocols.

Contributors in Email

Email

read email

Software; Email

Not measurable. Only opens and clicks are measurable in any way. You can never know if a recipient simply read your message.

registration

Software; Email

The process where someone not only opts in to your email program but provides some additional information, such as name, address, demographic data or other relevant information, usually by using a ...

relationship email

Software; Email

An email message that refers to a commercial action -- a purchase, complaint or customer-support request -- based on a business relationship between the sender and recipient. Generally are not ...

reply-to

Software; Email

The email address that receives messages sent from users who click “reply” in their email clients. Can differ from the “from”address which can be an automated or unmonitored email address used only ...

rich media

Software; Email

Creative that includes video, animation, and/or sound. Rich-media emails often collect high open and click rates but requires more bandwidth and are less compatible with different email clients than ...

seed emails

Software; Email

Email addresses placed on a list (sometimes secretly) to determine what messages are sent to the list and/or to track delivery rate and/or visible appearance of delivered messages. Seeds may also be ...

segment

Software; Email

The ability to slice a list into specific pieces determined by various attributes, such as open history or name source.

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