Marketing

Marketing

Industry: Business services

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Contributors in Marketing

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Marketing

added value

Business services; Marketing

Adding worth to a product, in marketing this can be reached through the act of branding or packaging.

innovators

Business services; Marketing

People who are first to buy or adopt a product.

early adopters

Business services; Marketing

People who adopt a product second, after the innovator.

baby boomer

Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

banner adverts

Business services; Marketing

Advertisements put in the banners of web pages as a means to build brand awareness or increase website traffic.

brand

Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

brand extension

Business services; Marketing

Using a product or company's existing brand identity to promote and brand a new product outside the original product's market. An example would be Nike making sports apparel first and then adding ...