Marketing

Marketing

Industry: Business services

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Marketing

external analysis

Business services; Marketing

A study of the external marketing environment, including customers, competition, and social change.

field marketing

Business services; Marketing

Direct marketing that occurs outside the home or office and in public. It encompasses outdoor promotional events, handing out of coupons or pamphlets, in-store promotional activities, etc.

focus groups

Business services; Marketing

Small groups are used to represent larger proportions of the market for research purposes.

forecasting

Business services; Marketing

Various methods of predicting future events or sales by using past experiences.

grey market

Business services; Marketing

1. Also called silver market, it's used to refer to the market of individuals over 65. 2. The sale of products, many times imported, that may be legal but is unauthorized by the original ...