21 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
affordability method
Advertising; Marketing communications
The apportionment of a communications budget after deduction of the desired level of profit and all other costs.
advocacy advertising
Advertising; Marketing communications
Campaigns designed to disseminate ideas, often of public importance, in a way that promotes the interests of the advertiser.
advertising strategy
Advertising; Marketing communications
A statement of the broad goals which the advertising is designed to achieve.
advertorial
Advertising; Marketing communications
A style of advertising which seeks to depict the message as editorial.
advertising plans
Advertising; Marketing communications
The establishment of a sequence of events relating to the intended activity.
advertising objectives
Advertising; Marketing communications
The specific tasks which advertising is designed to fulfil.
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