8 Terms
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Radio advertising
Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.
Industry: Advertising
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Radio advertising
best time available (BTA)
Advertising; Radio advertising
A commitment by the radio station to air scheduled commercials in the highest-rated positions that are open/available during the campaign. These schedules give the broadcaster scheduling flexibility ...
radio billboard
Advertising; Radio advertising
Name mentions granted to an advertiser in return for a program/station commitment. This is often done to a sponsor of the particular radio program.
billboard
Advertising; Radio advertising
Name mentions granted to an advertiser in return for a program/station commitment. This is often done to a sponsor of the particular radio program.
cluster
Advertising; Radio advertising
A group of stations in the same market under common ownership or sales management.
book-end
Advertising; Radio advertising
A practice to run commercials from the same advertiser at the beginning and end of a commercial set. This strategy is often used to increase the impact of the message.
combo
Advertising; Radio advertising
Two or more radio stations that are operated by the same owner in the same market.
cost per point (CPP)
Advertising; Radio advertising
The cost of reaching an average quarter-hour persons audience that is equivalent to one percent of the population in a given demographic group.
