Social psychology

Social psychology

A field in psychology focusing on how people's thoughts, feelings, and behavior change when in the presence of others compared to when they are alone.

Industry: Psychology

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Social psychology

two-step flow of communication

Psychology; Social psychology

The process by which media influence often occurs through opinion leaders, who in turn influence others.

attribution

Psychology; Social psychology

The process by which people use information to make inferences about the causes of behavior or events.

self-fulfilling prophecy

Psychology; Social psychology

The process by which someone's expectations about a person or group leads to the fulfillment of those expectations.

self-verification

Psychology; Social psychology

The process of seeking out and interpreting situations so as to confirm one's self-concept

subliminal perception

Psychology; Social psychology

The processing of information which is below one's threshold of conscious awareness.

matching hypothesis

Psychology; Social psychology

The proposition that people are attracted to others who are similar to them in particular characteristics, such as attitudes and physical attractiveness.

displacement

Psychology; Social psychology

The redirection of aggression to a target other than the source of the frustration. Generally, the new target is a safer or more socially acceptable target.