Television advertising

Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Industry: Advertising

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Television advertising

direct-to-home (DTH)

Advertising; Television advertising

Households receive satellite transmission directly without the intermediary of cable transmission.

rrequency

Advertising; Television advertising

The number of times the same viewer sees your commercial. Often used in tandem with Reach.

HDTV (high definition television)

Advertising; Television advertising

HDTV provides five channels of CD-quality digital surround-sound and about five times more picture information (picture elements, or pixels) than conventional, analog television.

household (HH)

Advertising; Television advertising

The core measure of circulation for a cable TV system. Typically, cable companies collect a monthly subscription fee from each household served. In addition to detached homes, apartment units are ...

interactive cable

Advertising; Television advertising

Cable systems that have the technical ability to let subscribers communicate directly with a computer at the system headend from their television sets, using special converters and regular cable ...

interconnect

Advertising; Television advertising

A collection of two or more cable TV systems that work together to distribute commercials to a wider geographic area than either system, individually, would otherwise reach.

live feed

Advertising; Television advertising

A live feed is the use of a single broadcast transmission for each time zone. This means that programming that airs in primetime on the East coast at 8 PM will air on the West coast at 5 PM.