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The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Advertising > Online advertising

page impression

Advertising; Online advertising

Occurs when a users browser requests a web page. A single page view may create multiple hits to the server if the page contains multiple elements such as banners. Since page ...


Advertising; Online advertising

The amount of data (text, video, sound, images, animations) that can be moved through an Internet connection. The amount is typically measured in bits per second (bps). A high ...

media kit

Advertising; Online advertising

Information offered to potential advertisers by publishers to help advertisers understand the publishers rates, visitor demographics, terms, etc.

graphical interchange format (GIF)

Advertising; Online advertising

A graphical file extension. Most banner advertisements are created in the GIF format. More popular than the JPEG format. GIF89a or animated GIFs are a sequences of standard GIF ...

run of site (ROS)

Advertising; Online advertising

A banner will appear anywhere on a web site as opposed to run of category (ROC) which would appear only on pages within a specific category.


Advertising; Online advertising

Ad agencies and buyers often refer to ad banners and other forms of created advertising as "the creative".


Advertising; Online advertising

The number of times a banner ad was requested and presumably seen by users. It is often hard to obtain an accurate impression count as they can be undercounted due to issues ...