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Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Advertising > Online advertising

page view

Advertising; Online advertising

Occurs when a users browser requests a web page. A single page view may create multiple hits to the server if the page contains multiple elements such as banners. Since page ...

ad flight

Advertising; Online advertising

The duration of time for which an advertising campaign is live.

cookies

Advertising; Online advertising

A process by which a small file is sent from a web server to the local users computer to store information unique to that browser. Often used by advertisers to keep track of the ...

geo target

Advertising; Online advertising

Often used to describe web page requests that originated from a similar geographical area. This is measured by analyzing a server's log files for requests from ISPs and then ...

remnant space

Advertising; Online advertising

Advertising space that remains unsold right before it is about to be used and thus often sold at a discount at the last minute.

cost per thousand (CPM)

Advertising; Online advertising

One of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. Prices typically range from $1 to over $50 per thousand impressions. ...

banner

Advertising; Online advertising

A banner is an advertisement in the form of a graphic image that typically runs across a Web page or is positioned in a margin or other space reserved for ads. Banner ads are ...