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The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Advertising > Online advertising

cost per click (CPC)

Advertising; Online advertising

One of the online payment models by which advertisers pays for each click through made on their advertisement. Prices typically range from a few cents to several dollars per ...

pagerank (PR)

Advertising; Online advertising

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the ...

ad units

Advertising; Online advertising

A way of classifying ad types. Ad units on the Internet include banners, buttons, micro buttons, pop ups, skyscrapers, text links, interstitials, superstitials, etc. Ad units ...

house ads

Advertising; Online advertising

These are ads that promote the host website’s features and services. They are a way publishers can fill up unsold inventory.

ad server

Advertising; Online advertising

A third-party system composed of powerful server hardware, ad serving software, and a powerful internet connection, used by advertisers and web publishers for rapid and reliable ...

pop under

Advertising; Online advertising

An ad which displays in a smaller browser window behind the page being viewed. These ads usually cost more because they have high visibility but are considered less intrusive than ...


Advertising; Online advertising

Refers to advertisements that are aimed, on the basis of demographic analysis, at one specific subsection of the market.