Home > Industry/Domain > Advertising


The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

7Categories 16774Terms

Add a new term

Contributors in Advertising

Advertising > Online advertising


Advertising; Online advertising

Identification of personality characteristics and attitudes that affect a person's lifestyle and purchasing behaviors. Psychographic data points include opinions, attitudes, and ...


Advertising; Online advertising

A process where by sound and/or video is broadcast online. The process can deliver live or prerecorded information. Often advertisements are inserted at the beginning of the ...

click through

Advertising; Online advertising

The action of clicking on a banner and having ones browser automatically redirected to the web page a banner is hyperlinked to.

island position

Advertising; Online advertising

An ad embedded within editorial content, with no ads bordering it.


Advertising; Online advertising

The do's and don'ts of online advertising behavior. For example, typing in all CAPITALS is considered shouting and thus not good netiquette.


Advertising; Online advertising

Term used to describe the process of getting a web visitor to accept an offer or become a paying customer. Advertisers strive for high conversion ratios.

ad space

Advertising; Online advertising

An ad space is a space on a Web page that is reserved for ads. An ad space group is a group of spaces within a Web site that share the same characteristics so that an ad purchase ...