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internet service provider (ISP)

Software; Email

A company that offers its customers access to the Internet such as AOL, EarthLink and MSN. The ISP connects to its customers using a data transmission technology appropriate for ...

joe job

Software; Email

A spam-industry term for a forged email, in which a spammer or hacker fakes a genuine email address in order to hide his identity.

landing page

Software; Email

A Web page viewed after clicking on a link within an email. Also may be called a microsite, splash page, bounce page, or click page.

linkrot

Software; Email

What happens when links go bad over time, either because a Web site has shut down or a site has stopped supporting a unique landing page provided in an email promotion.

list

Software; Email

The list of email addresses to which you send your message. Can be either your house list or a third-party list that sends your message on your behalf.

list fatigue

Software; Email

A condition producing diminishing returns from a mailing list whose members are sent too many offers, or too many of the same offers, in too short a period of time.

list hygiene

Software; Email

The act of maintaining a list so that hard bounces and unsubscribed names are removed from mailings. Some list owners also use an email change-of-address service to update old or ...