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Software

Terms relating to the creation, testing, refinement and distribution of software and related products.

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soft bounce

Software; Email

Email sent to an active (live) email address but which is turned away before being delivered. Often, the problem is temporary -- the server is down or the recipient's mailbox is ...

solo mailing

Software; Email

A one-time broadcast to an email list, separate from regular newsletters or promotions, and often including a message from an outside advertiser or a special promotion from the ...

spam

Software; Email

The popular name for unsolicited commercial email. However, some email recipients define spam as any email they no longer want to receive, even if it comes from a mailing list ...

spamcop

Software; Email

A blacklist and IP-address database, formerly privately owned but now part of the email vendor Ironport. Many ISPs check the IP addresses of incoming email against Spamcop's ...

sponsorship swap

Software; Email

An agreement between email list owners, publishers or advertisers to sponsor each other's mailings or newsletters for free. See ad swap.

spoofing

Software; Email

The practice of changing the sender's name in an email message so that it looks as if it came from another address.

subject line

Software; Email

Copy that identifies what an email message is about, often designed to entice the recipient into opening the message. The subject line appears first in the recipient's inbox, ...