16 Terms
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Billboard advertising
Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.
Industry: Advertising
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Billboard advertising
traffic count
Advertising; Billboard advertising
The recording of the vehicles and pedestrians passing a given point; used by TAB to authenticate the potential exposure of outdoor advertising structures. All counts are verified by the TAB.
traffic origin
Advertising; Billboard advertising
Research which provides advertisers with information about the audience passing outdoor advertising structures, not just those in immediate vicinity of the individual location. Collected license ...
transit displays
Advertising; Billboard advertising
Displays affixed to moving vehicles or in the common areas of transit terminals and stations. Transit displays include, but are not limited to: bus panels, train/rail panels, airport panels, taxi ...
transit poster (commuter rail)
Advertising; Billboard advertising
Posters displayed in commuter rail stations and on trains.
travel
Advertising; Billboard advertising
A mode of message transition on an LED display where the message appears to move horizontally across the display surface.
transit shelter
Advertising; Billboard advertising
A curbside structure located at regular stopping points along urban bus routes.
tri-vision
Advertising; Billboard advertising
An outdoor unit with a slatted face that allows three different copy messages to revolve at intermittent intervals.
