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Billboard advertising
Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.
Industry: Advertising
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Billboard advertising
bleed
Advertising; Billboard advertising
Display area outside of the Live Copy Area, often to the edge of the finished size.
bulletin
Advertising; Billboard advertising
The largest standardized outdoor format, typically measuring 14’ x 48’ in overall size. Sold either as permanent displays or in rotary packages.
calibration
Advertising; Billboard advertising
Measuring and adjusting both the color and the intensity of individual pixels to ensure image consistency across the entire display.
cancellation period
Advertising; Billboard advertising
A specified period of time when an outdoor advertising contract can be terminated.
center-to-center spacing
Advertising; Billboard advertising
The distance between the center point of one pixel and the center of an adjacent pixel on a video or message center display. Also known as pitch.
character height
Advertising; Billboard advertising
Height of the largest letter that can be displayed on a message center; height of a seven-pixel high character according to center-to-center spacing.
candela
Advertising; Billboard advertising
A measurement of directional light intensity from a point source.
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