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Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Contributors in Billboard advertising

Billboard advertising

bleed

Advertising; Billboard advertising

Display area outside of the Live Copy Area, often to the edge of the finished size.

bulletin

Advertising; Billboard advertising

The largest standardized outdoor format, typically measuring 14’ x 48’ in overall size. Sold either as permanent displays or in rotary packages.

calibration

Advertising; Billboard advertising

Measuring and adjusting both the color and the intensity of individual pixels to ensure image consistency across the entire display.

cancellation period

Advertising; Billboard advertising

A specified period of time when an outdoor advertising contract can be terminated.

center-to-center spacing

Advertising; Billboard advertising

The distance between the center point of one pixel and the center of an adjacent pixel on a video or message center display. Also known as pitch.

character height

Advertising; Billboard advertising

Height of the largest letter that can be displayed on a message center; height of a seven-pixel high character according to center-to-center spacing.

candela

Advertising; Billboard advertising

A measurement of directional light intensity from a point source.

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