Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

grp - gross rating point

Advertising; Billboard advertising

The total number of impressions delivered by a media schedule expressed as a percentage of a market population. One rating point represents a circulation equal to 1% of the market population.

illuminated

Advertising; Billboard advertising

An outdoor unit equipped with lighting that provides night time illumination of an advertising message, usually from dusk until midnight.

interlocking sections

Advertising; Billboard advertising

Billboard panels that are created so that each panel has a “tongue” or convex side and a “groove” or concave side on the opposite edge. Two or more billboard panels can then be pushed together to ...

led brightness

Advertising; Billboard advertising

The brightness level of an LED is measured in milli-candelas. The materials used to manufacture the LED determine the brightness of the LED.

impression

Advertising; Billboard advertising

The number of people who have an opportunity to see an ad in a given period of time.

led degradation

Advertising; Billboard advertising

The standard method used to express the life of a display is the time it takes to reach 50% of its day one brightness.

led illumination

Advertising; Billboard advertising

The LED industry measures display intensity in candelas per square meter, which is also referred to as nits. The materials used to manufacture the LED determine the brightness of the LED.