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Billboard advertising
Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.
Industry: Advertising
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Billboard advertising
street furniture
Advertising; Billboard advertising
Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact vehicular traffic. Street furniture displays ...
spotted map
Advertising; Billboard advertising
A map showing all locations included in a specific outdoor program.
structural effects
Advertising; Billboard advertising
Letters, figures, mechanical devices or lighting that is attached to the face of an outdoor unit to create a special effect and enhanced visual appearance.
surface arterials
Advertising; Billboard advertising
Major streets in towns or cities that carry a heavy flow of vehicular traffic.
target audience
Advertising; Billboard advertising
The profile of the most desired consumer prospects for a product or service, listed by characteristics such as demography, lifestyle, brand or media consumption and purchase behavior.
tongue and groove design
Advertising; Billboard advertising
Billboard panels that are created so that each panel has a “tongue” or convex side and a “groove” or concave side on the opposite edge. Two or more billboard panels can then be pushed together to ...
traffic audit
Advertising; Billboard advertising
The third party verification of traffic circulation in a market. Traffic audit information is used to calculate outdoor advertising DEC figures.
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