Corporate communications

Corporate communications

Terms related to companies' efforts to communicate with their customers, staff and the world.

Industry: Communication

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Contributors in Corporate communications

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Corporate communications

brand positioning

Communication; Corporate communications

Brand positioning is how a company decides to communicate their brand to their target audience, usually by describing attributes, values, and appeal of brand to consumers.

bridging

Communication; Corporate communications

The process of adapting activities so organizations can better conform or adapt with external expectations.

buffering

Communication; Corporate communications

Buffering is when organizations ignore claims and/or interest from their stakeholders or try to stop stakeholders from being involved in internal operations.

communication facilitator

Communication; Corporate communications

A communication facilitator is when practitioners play the role of liaisons, interpreters, information brokers and mediators between the organization and its stakeholders.

corporate frame

Communication; Corporate communications

How an organization frames or presents a decision or action to the general public or during media briefs/interviews is the organization's corporate frame.

corporate information and communication systems

Communication; Corporate communications

The technologies used to disseminate information amongst the organization's employees to keep all informed about corporate matters and news across all ranks and functions within the organization ...