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Corporate communications
Terms related to companies' efforts to communicate with their customers, staff and the world.
Industry: Communication
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Corporate communications
continuous research
Communication; Corporate communications
Research conducted constantly in order to pick up information like trends, issues, and market fluctuations.
copy date
Communication; Corporate communications
The date by which a publication or medium requires copy.
copy testing
Communication; Corporate communications
Research that determines reactions and responses to written copy.
benchmark studies
Communication; Corporate communications
Studies that compare organizations in a sector or industry; used to create comparisons for improvement and allow anyone outside interested to evaluate the relative performance of organizations.
centralization
Communication; Corporate communications
One person or department in an organization responsible for all tasks and/or activities.
change communication
Communication; Corporate communications
Communication strategies in support of the formulation and implementation of a change within an organization (e.g. restructuring)
channel noise
Communication; Corporate communications
Confusion caused as a result of several messages trying to be delivered at one time.
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