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Corporate communications

Terms related to companies' efforts to communicate with their customers, staff and the world.

Contributors in Corporate communications

Corporate communications

desk research

Communication; Corporate communications

Using publicly available and previous data (e.g., on certain issues, amrkets).

demographic, economic, social, technological, ecological, and political analysis (DESTEP)

Communication; Corporate communications

A general analysis of macro factors that may impinge upon an organization's business and operations.

defining advertising goals for measured advertising response (DAGMAR)

Communication; Corporate communications

A system for planning advertising in such a way that its achievement can be quantitatively monitored.

geodemographics

Communication; Corporate communications

This is a method where geographic and demographic variables are combined in an analysis.

grass-roots campaigning

Communication; Corporate communications

This is when people or society at a local level (e.g., citizens) are the ones who campaign on political or corporate issues rather than those at the centre of major political activity.

identity and reply strategy

Communication; Corporate communications

Change communication strategy implementation whereby managers or leaders respond to issues or change initiatives identified by employees at lower levels in the organization.

industry coalition

Communication; Corporate communications

A collation of corporate organizations and interests representing a corporate voice to government and politicians.

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