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Corporate communications
Terms related to companies' efforts to communicate with their customers, staff and the world.
Industry: Communication
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Corporate communications
desk research
Communication; Corporate communications
Using publicly available and previous data (e.g., on certain issues, amrkets).
demographic, economic, social, technological, ecological, and political analysis (DESTEP)
Communication; Corporate communications
A general analysis of macro factors that may impinge upon an organization's business and operations.
defining advertising goals for measured advertising response (DAGMAR)
Communication; Corporate communications
A system for planning advertising in such a way that its achievement can be quantitatively monitored.
geodemographics
Communication; Corporate communications
This is a method where geographic and demographic variables are combined in an analysis.
grass-roots campaigning
Communication; Corporate communications
This is when people or society at a local level (e.g., citizens) are the ones who campaign on political or corporate issues rather than those at the centre of major political activity.
identity and reply strategy
Communication; Corporate communications
Change communication strategy implementation whereby managers or leaders respond to issues or change initiatives identified by employees at lower levels in the organization.
industry coalition
Communication; Corporate communications
A collation of corporate organizations and interests representing a corporate voice to government and politicians.
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