Corporate communications

Corporate communications

Terms related to companies' efforts to communicate with their customers, staff and the world.

Industry: Communication

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Corporate communications

influencer stake

Communication; Corporate communications

This is when the interest or influence of an individual or group on an organization is one associated with raising public awareness of influencing public opinion on the organization's decisions and ...

intense issue

Communication; Corporate communications

Situation where an already active issue for debate has become a real challenge to an organization in terms of its reputation and ongoing operations.

formative evaluation

Communication; Corporate communications

This is a type of evaluation which has the aim of improving communication programs or campaigns.

frame conflict

Communication; Corporate communications

This is a situation whereby journalists frame a corporate decision/action in a way that is different from how organizations explain it, or have framed these similar decisions or actions in the past.

frame contest

Communication; Corporate communications

Frame contest is a negotiation between communication practitioners and journalists about a preferred scenario to a story about an entity.

frame negotiation

Communication; Corporate communications

A situation whereby communication professionals and journalists hold discussions on the framing of a specific corporate issue or decision.

gatekeeping research

Communication; Corporate communications

This refers to the analysis of the characteristics of a press release or video news release that allow them to 'pass through the gate' and appear in a news medium.