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Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Contributors in Marketing communications

Marketing communications

ethics

Advertising; Marketing communications

The principles that guide an individual’s or organization’s conduct in its relations with others, and the values it wishes to communicate.

evaluation of alternatives

Advertising; Marketing communications

The consumer’s consideration of the various options available to resolve an identified need or want.

emotional strategy

Advertising; Marketing communications

The identification of non-rational stimuli as the basis for an advertising campaign.

encoding

Advertising; Marketing communications

The process of putting information into a symbolic form of words, pictures or images.

emotional responses

Advertising; Marketing communications

Those non-rational reactions to a proposition which are based on intangible benefits or associations which a product or service can induce.

drip

Advertising; Marketing communications

A pattern of media expenditure in which the budget is deployed at a comparatively low level over an extended period .

display allowance

Advertising; Marketing communications

A sum of money paid to a retailer in return for the featuring of a manufacturer’s products prominently at the point of purchase.

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