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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
ethics
Advertising; Marketing communications
The principles that guide an individual’s or organization’s conduct in its relations with others, and the values it wishes to communicate.
evaluation of alternatives
Advertising; Marketing communications
The consumer’s consideration of the various options available to resolve an identified need or want.
emotional strategy
Advertising; Marketing communications
The identification of non-rational stimuli as the basis for an advertising campaign.
encoding
Advertising; Marketing communications
The process of putting information into a symbolic form of words, pictures or images.
emotional responses
Advertising; Marketing communications
Those non-rational reactions to a proposition which are based on intangible benefits or associations which a product or service can induce.
drip
Advertising; Marketing communications
A pattern of media expenditure in which the budget is deployed at a comparatively low level over an extended period .
display allowance
Advertising; Marketing communications
A sum of money paid to a retailer in return for the featuring of a manufacturer’s products prominently at the point of purchase.