252 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
City zone circulation
Advertising; Marketing communications
The number of newspapers that are distributed within a city, rather than in outlying areas.
Classified advertising
Advertising; Marketing communications
Advertising that is set in small type and arranged according to categories or interests.
Class magazines
Advertising; Marketing communications
Special-interest magazines with desirable upscale audiences.
Clearance
Advertising; Marketing communications
Coverage of national television households by the number of stations (or markets) accepting a network program for airing; also, gaining available time on stations to carry a program or com- mercial.
Clear time
Advertising; Marketing communications
The process of reserving time or time periods with a station or network; checking on available advertising time.
Click-Through Rate (CTR)
Advertising; Marketing communications
CTR, or click-through rate, is the rate at which visitors click an advertisement, usually calculated as a percentage of ad impressions. The current industry standard CTR for 468x60 banner ads is ...
Buying service
Advertising; Marketing communications
A company primarily engaged in the purchase of media for advertising purposes; it supplants part of the advertising media function; also called "media buying specialist" or "time/space buyiong ...
