Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Chain

Advertising; Marketing communications

A broadcast network; also, a newspaper or magazine group of single ownership or control.

Chain break (CB)

Advertising; Marketing communications

The time during which a network allows a station to identify itself; usually a 20-second spot (slang "twenty"); now often a 30-second spot plus a ten-second spot, with 20 seconds remaining for ...

O & O station

Advertising; Marketing communications

A broadcast station that is "owned and operated" by a network.

One time only (OTO)

Advertising; Marketing communications

A commercial announcement that runs only once.

Open-end transcription

Advertising; Marketing communications

A transcribed broadcast with time for the insertion of local commercial announcements.

Open rate

Advertising; Marketing communications

The highest advertising rate before discount can be earned; also called "basic rate" and "one-time rate".

Overrun

Advertising; Marketing communications

Additional copies of an advertisement beyond the number actually ordered or needed; extra copies to replace damaged out- door posters or transit car cards.