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TheBeijinger

The Beijinger is a free monthly listings and entertainment website and magazine produced by True Run Media in Beijing, China. Formerly called "That's Beijing", it was launched in October 2001 and began as a print magazine under the auspices of Mark Kitto, the then publisher of "That's Shanghai", and a succession of local publishers and government sponsors, including the Yangzhou Cultural Bureau, China Newsweek and China Intercontinental Press (CIP).

In 2006, Mark Kitto was ousted from the company by China Intercontinental Press (a commercial publishing venture under the State Council of Information) and that's Shanghai was taken over by the then Sales Manager and Finance Manager under the supervision of China Intercontinental Press. Under a separate ensuing agreement, True Run Media likewise came under the direct control of the China Intercontinental Press and continued to produce "That's Beijing".

In August 2008, China Intercontinental Press made a move to assume the title and complete control of the production and sales operations of "That's Beijing". The state owned publisher began publishing its own version of "That's Beijing" shortly thereafter. True Run Media was thus compelled to relaunch the magazine as "the Beijinger" and continued publishing uninterrupted (the website formerly known as "www.thatsbj.com" was renamed "www.thebeijinger.com" a few months prior to this in anticipation of CIP's inevitable move).

Today True Run Media continues to produce www.thebeijinger.com and the Beijinger under a publishing arrangement with the Yunnan-based title "Ecological Economy." At the time of writing, the website had over 116,000 registered users and averages over 11,000 unique visits daily. The print magazine has a monthly circulation of over 40,000 copies and is distributed for free at over 800 venues around Beijing.

True Run Media also produces BeijingKids magazine (www.beijing-kids.com) and website, Agenda magazine and website, as well as the Immersion Guides line of guidebooks (e.g. The Insider's Guide to Beijing) and other products.

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