Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

2Categories 1319Terms

Add a new term

Contributors in Marketing

Become a Contributors

Marketing > Advertising

Brand Experience

Marketing; Advertising

The means by which a brand is created in the mind of a stakeholder. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. ...

Brand Extension

Marketing; Advertising

Leveraging the values of the brand to take the brand into new markets/sectors.

Brand Harmonization

Marketing; Advertising

Ensuring that all products in a particular brand range have a consistent name, visual identity and, ideally, positioning across a number of geographic or product/service markets.

Brand Identity

Marketing; Advertising

The outward expression of the brand, including its name and visual appearance. The brand’s identity is its fundamental means of consumer recognition and symbolizes the brand’s ...

Brand Management

Marketing; Advertising

Practically this involves managing the tangible and intangible aspects of the brand. For product brands the tangibles are the product itself, the packaging, the price, etc. For ...

Brand Positioning

Marketing; Advertising

The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning ...

Branding

Marketing; Advertising

Selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in an attractive, meaningful and compelling way.