Online services

Online services

Any business that provides its subscribers with a wide variety of data transmitted over telecommunications lines, an infrastructure in which they can communicate with one another as well as the means to connect with an almost unlimited number of third-party information providers.

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Online services > Internet

cost per click (CPC)

Software; Email

A method of paying for advertising. Different from CPA because all you pay for is the click, regardless of what that click does when it gets to your site or landing page.

creative

Software; Email

An email message's copy and any graphics.

cross-campaign profiling

Software; Email

A method used to understand how email respondents behave over multiple campaigns.

cross-post

Software; Email

To send the same email message to at least two different mailing lists or discussion groups.

dedicated server

Software; Email

An email server used by only one sender. A dedicated server often costs more to use because the expense can't be spread among many users, but it performs better than a shared ...

deduplication (deduping)

Software; Email

The process of removing identical entries from two or more data sets such as mailing lists. AKA merge/purge.

delivered email

Software; Email

Number of emails sent minus the number of bounces and filtered messages. A highly inexact number because not all receiving ISPs report accurately on which email didn't go through ...