Online services

Online services

Any business that provides its subscribers with a wide variety of data transmitted over telecommunications lines, an infrastructure in which they can communicate with one another as well as the means to connect with an almost unlimited number of third-party information providers.

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Online services > Internet

double opt-in

Software; Email

A process that requires new list joiners to take an action (such as clicking on an emailed link to a personal confirmation page) in order to confirm that they do want to be on the ...

dynamic content

Software; Email

Email-newsletter content that changes from one recipient to the next according to a set of predetermined rules or variables, usually according to preferences the user sets when ...

email address

Software; Email

The combination of a unique user name and a sender domain (JohnDoe@anywhere.com). The email address requires both the user name and the domain name.

email appending

Software; Email

Service that matches email addresses to a database of personal names and postal addresses. Appending may require an "OK to add my name" reply from the subscriber before you can ...

email change of address (ECOA)

Software; Email

A service that tracks email address changes and updates. Effective rate: Metric that measures how many of those who opened an email message clicked on a link, usually measured as ...

email client

Software; Email

The software recipients use to read email, such as Outlook Express or Lotus Notes.

email domain

Software; Email

The portion of the email address to the right of the @ sign. Useful as an email address hygiene tool (e.g. identify all records where the consumer entered "name@yahoo.com" as ...