Online services

Online services

Any business that provides its subscribers with a wide variety of data transmitted over telecommunications lines, an infrastructure in which they can communicate with one another as well as the means to connect with an almost unlimited number of third-party information providers.

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Online services > Internet

internet service provider (ISP)

Software; Email

A company that offers its customers access to the Internet such as AOL, EarthLink and MSN. The ISP connects to its customers using a data transmission technology appropriate for ...

joe job

Software; Email

A spam-industry term for a forged email, in which a spammer or hacker fakes a genuine email address in order to hide his identity.

landing page

Software; Email

A Web page viewed after clicking on a link within an email. Also may be called a microsite, splash page, bounce page, or click page.

linkrot

Software; Email

What happens when links go bad over time, either because a Web site has shut down or a site has stopped supporting a unique landing page provided in an email promotion.

list

Software; Email

The list of email addresses to which you send your message. Can be either your house list or a third-party list that sends your message on your behalf.

list fatigue

Software; Email

A condition producing diminishing returns from a mailing list whose members are sent too many offers, or too many of the same offers, in too short a period of time.

list hygiene

Software; Email

The act of maintaining a list so that hard bounces and unsubscribed names are removed from mailings. Some list owners also use an email change-of-address service to update old or ...