Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Contributors in Advertising

Advertising

A single logic to guide the process of planning, allocating, and controlling financial and human resources committed to physical distribution, manufacturing support, and purchasing operations. The ...

logit model

Marketing; Advertising

A probabilistic model for representing the discrete brand choice behavior of individuals. On any choice occasion the individual is assumed to choose the item for which he/she has the highest ...

licensing

Marketing; Advertising

1. (strategic marketing definition) A relatively simple, low risk linkage that allows a manufacturer to "enter" new markets (typically foreign markets). It is an arrangement in which a licensee in a ...

lead users

Marketing; Advertising

1. (product development definition) A small group of potential product users who need new products before the general market recognizes the need. If this need can be satisfied, the lead user expects ...

industrial products

Marketing; Advertising

Goods that are destined to be sold primarily for use in producing other goods or rendering services as contrasted with goods destined to be sold primarily to the ultimate consumer. They include ...

Incremental Value Added

Marketing; Advertising

A measurement technique IEG uses with corporate clients which compares the return a company earns from sponsorship above and beyond what it would expect from equal investment in other media. For ...

law of effect

Marketing; Advertising

A technical term from learning theory in psychology often credited to Thorndike. Of the several responses made to the same situation, that which is accompanied or closely followed by satisfaction, ...