Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Industry: Marketing

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expert systems

Marketing; Advertising

1. (models definition) Interactive computer systems that, by applying a variety of knowledge elements (e.g., facts, rules, models) within a specified domain, can solve a problem with an expertise ...

A means whereby a business builds its total sales by identifying opportunities to build or acquire businesses that are not directly related to the company's current businesses. The major classes of ...

distribution models

Marketing; Advertising

In modeling the key decisions of which channel of distribution to choose, management can use any of the general models for option generation and evaluation. Specialized models have been developed, ...

functional organization

Marketing; Advertising

In a functionally organized company, the managers of each major function (such as marketing, production, research and development, and finance) report to the chief executive, who provides overall ...

flat organization

Marketing; Advertising

This term (and the term horizontal organization) refers to an organization with few or no intervening levels of management between the top executive and the workers. It presents a stark contrast to ...

Elimination-By-Aspects (EBA) model

Marketing; Advertising

A brand choice model that represents the ultimate selection decision as a series of eliminations. Each alternative available for choice is viewed as having some set of aspects (e.g., product ...

expert systems

Marketing; Advertising

1. (models definition) Interactive computer systems that, by applying a variety of knowledge elements (e.g., facts, rules, models) within a specified domain, can solve a problem with an expertise ...