22 Terms
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Billboard advertising
Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.
Industry: Advertising
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Billboard advertising
tri-color chip
Advertising; Billboard advertising
A discrete LED package containing the three colors (RGB) forming one pixel.
trp - total rating point
Advertising; Billboard advertising
Also called GRP (Gross Rating Point). The term refers to the total number of impressions delivered by a media schedule expressed as a percentage of a market population.
true color accuracy
Advertising; Billboard advertising
Conformity or exactness of color match, clarity and accuracy within the individual primary color groups of red, green and blue. Measuring and adjusting both the color and the intensity of individual ...
unilluminated unit
Advertising; Billboard advertising
An outdoor unit that has not been equipped with lighting for nighttime illumination of an advertising message. The DEC for an unilluminated unit is calculated using a 12 hour viewing period.
unit
Advertising; Billboard advertising
unit, for ex. publishing unit or advertising unit, is company advertising products or promoting products to market, for marketing reasons.
wallscape
Advertising; Billboard advertising
Murals painted or attached directly onto the exterior surface of a building.
wind loads
Advertising; Billboard advertising
A means of describing the amount of wind force tolerated by a given structure or poster type. Wind load varies widely according to materials.
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22 Terms
