Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

user session

Advertising; Online advertising

A user session is someone with a unique address that enters or reenters a Web site each day (or some other specified period). A user session is sometimes determined by counting only those users that ...

view

Advertising; Online advertising

A view is, depending on what's meant, either an ad view or a page view.

visit

Advertising; Online advertising

A visit is a Web user with a unique address entering a Web site at some page for the first time that day (or for the first time in a lesser time period).

groupon

Advertising; Online advertising

a marketing service that offers its subscribers daily discount coupons by email, Facebook and Twitter feeds.

click-through and click-through rate

Advertising; Online advertising

"Click-through" describes the action when a user clicks on an ad (banner ad or text link) and lands on the target page. The click-through rate, also called CTR or click rate, is the rate of ...

banner ads

Advertising; Online advertising

Banner ads are graphical ads that extend horizontally across a page, like a banner. They usually have the company logo as well as some advertising images and text. Banner ads are clickable and lead ...

floating ads .

Advertising; Online advertising

Floating ads appear when users first go to a page and can float over the page for up to 30 seconds. They can't be ignored, but they block page content from users, and they can be very annoying