19 Terms
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Television advertising
Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.
Industry: Advertising
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Television advertising
celebrity branding
Advertising; Television advertising
Using a celebrity's and sports professional's popularity or status to promote a product or service. The celebrity becomes the product's brand ambassador or their promotional model. Celebrities often ...
analogue
Advertising; Television advertising
Analogue Broadcasts are based on signals of constantly varying frequency such as radio waves, and can suffer from degradation during transmission.
audience
Advertising; Television advertising
Population or target group viewing a television programme or an advertising campaign.
average audience
Advertising; Television advertising
Calculated by adding together the audience for each individual minute of a programme and dividing it by the programme's total duration.
bumpers
Advertising; Television advertising
Short (usually 5-second) branded sponsorship credits appearing either side of a commercial break during a sponsored programme.
clearcast
Advertising; Television advertising
All finished advertisements appearing on member stations must be cleared by Clearcast prior to transmission.
campaign period
Advertising; Television advertising
Interval from first to last days of an advertising campaign.
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19 Terms