- Industry: Government; Labor
- Number of terms: 77176
- Number of blossaries: 0
- Company Profile:
A professional who receives orders for classified advertising for newspaper or magazine by telephone or in person. Respnsibilities include:
* Talks to customer to determine wording and dates of publication of classified advertisement.
* Determines word, line, or day rates, using rate schedule, and calculates total charge for customer.
* Assigns box number for anonymous advertisements.
* Collects payments for advertisements.
* Writes order form to customer's specification and transmits to production personnel for publication.
* Writes receipts and keeps records of transactions.
* May mark advertising that has expired and indicate number of days other advertisements are to continue.
* May record customer's request for cancellations or corrections of classified advertisement.
* May solicit orders for classified advertisements over telephone.
* When taking order over telephone, may be designated Telephone Ad Taker.
Industry:Professional careers
A professional who receives orders for classified advertising for newspaper or magazine by telephone or in person. Respnsibilities include:
* Talks to customer to determine wording and dates of publication of classified advertisement.
* Determines word, line, or day rates, using rate schedule, and calculates total charge for customer.
* Assigns box number for anonymous advertisements.
* Collects payments for advertisements.
* Writes order form to customer's specification and transmits to production personnel for publication.
* Writes receipts and keeps records of transactions.
* May mark advertising that has expired and indicate number of days other advertisements are to continue.
* May record customer's request for cancellations or corrections of classified advertisement.
* May solicit orders for classified advertisements over telephone.
* When taking order over telephone, may be designated Telephone Ad Taker.
Industry:Professional careers
A professional who keeps record of clients' advertising schedules for advertising agency. Respnsibilities include:
* Computes cost of space allotment and advertising program from standard rates and data.
* Records media used, such as newspapers and magazines, and expenses.
* Types contract after receiving client's approval.
* Determines cost of advertising space in various media in other areas considering factors, such as size and population of city, space rates, and kind and frequency of publication for comparison.
Industry:Professional careers
A professional who compiles advertising orders for submission to publishers and verifies conformance of published advertisements to specifications, for billing purposes. Respnsibilities include:
* Reviews order received from advertising agency or client to determine specifications.
* Computes cost of advertisement, based on size, date, position, number of insertions, and other requirements, using rate charts.
* Posts cost data on order and worksheet.
* Types and mails order and specifications to designated publishers.
* Files order data pending receipt of publication.
* Scans publication to locate published advertisement.
* Measures advertisement, using ruler or transparent calibrated overlay, to verify conformance to size specifications.
* Compares advertisement with order to verify conformance to other specifications.
* Computes difference in cost when published advertisement varies from specifications and posts corrected costs on order controls.
* Separates tear sheet (page upon which advertisement appears) from publication, types and attaches identifying information to tear sheet; and routes with order and worksheet to billing department.
Industry:Professional careers
A professional who compiles and dispatches advertising schedule and material to composing room of daily or weekly publication. Respnsibilities include:
* Reviews advertising order and prepares advertising schedule, listing size of ad, date(s) to appear, and page and position of ad.
* Searches advertising files and selects mat that corresponds to advertising layout.
* Dispatches mat, advertising layout and copy, and advertising schedule to composing department.
* Obtains advertising proofs from composing department and dispatches them to advertising department for proofreading.
* Maintains files of all advertising material.
* May proofread and correct advertising proofs.
* May read advertisement in first edition of publication for errors.
Industry:Professional careers
A professional who measures and draws outlines of advertising space on dummy newspaper copy and compiles and records identifying data on dummy copy and other worksheets used as guides for production workers. Respnsibilities include:
* Computes total inches of advertising and news copy for next day's edition, using adding machine, and reads chart to determine required number of newspaper pages.
* Measures and draws outlines of advertisements in sizes specified onto dummy copy sheets, using pencil and ruler and arranging advertisements on each sheet so that competitive ones do not appear on same page and balance is attained.
* Records name of advertiser and dimensions of advertisement within ruled outlines and date and page number on each sheet.
* Extracts data from dummy copy and other sources and records onto lineage breakdown sheets (production worksheets).
* Delivers dummy copy and lineage breakdown sheets to designated production and administrative personnel for review and use.
Industry:Professional careers
A professional who measures and draws outlines of advertising space on dummy newspaper copy and compiles and records identifying data on dummy copy and other worksheets used as guides for production workers. Respnsibilities include:
* Computes total inches of advertising and news copy for next day's edition, using adding machine, and reads chart to determine required number of newspaper pages.
* Measures and draws outlines of advertisements in sizes specified onto dummy copy sheets, using pencil and ruler and arranging advertisements on each sheet so that competitive ones do not appear on same page and balance is attained.
* Records name of advertiser and dimensions of advertisement within ruled outlines and date and page number on each sheet.
* Extracts data from dummy copy and other sources and records onto lineage breakdown sheets (production worksheets).
* Delivers dummy copy and lineage breakdown sheets to designated production and administrative personnel for review and use.
Industry:Professional careers
A professional who examines and marks classified advertisements of newspaper according to copy sheet specifications to guide composing room in assembling type. Respnsibilities include:
* Marks advertisements that have expired and indicates number of days others are to continue, using classified file copy and copy sheet for current day.
* Computes and records total number of lines expired and number of lines for new advertisements.
Industry:Professional careers
A professional who examines and marks classified advertisements of newspaper according to copy sheet specifications to guide composing room in assembling type. Respnsibilities include:
* Marks advertisements that have expired and indicates number of days others are to continue, using classified file copy and copy sheet for current day.
* Computes and records total number of lines expired and number of lines for new advertisements.
Industry:Professional careers
A professional who compares proofs of store advertisements with original copy to detect errors in printed material.
* Reads proofs and corrects errors in type, arrangement, grammar, punctuation, or spelling, using proofreader's marks.
* Routes proofs with corrections to be reprinted and reads corrected proofs.
Industry:Professional careers
