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director of major or capital gifts

A professional who plans, organizes, directs, and coordinates ongoing and special project funding programs for museum, zoo, public broadcasting station, or similar institution. Responsibilities include:

  • Prepares statement of planned activities and enlists support from members of institution staff and volunteer organizations.
  • Develops public relations materials to enhance institution image and promote fund raising program.
  • Identifies potential contributors to special project funds and supporters of institution ongoing operations through examination of past records, individual and corporate contracts, and knowledge of community.
  • Plans and coordinates fund drives for special projects.
  • Assigns responsibilities for personal solicitation to members of staff, volunteer organizations, and governing body according to special interests or capabilities.
  • Organizes direct mail campaign to reach other potential contributors.
  • Plans and coordinates benefit events, such as banquets, balls, or auctions.
  • Organizes solicitation drives for pledges of ongoing support from individuals, corporations, and foundations.
  • Informs potential contributors of special needs of institution, and encourages individuals, corporations, and foundations to establish or contribute to special funds through endowments, trusts, donations of gifts-in-kind, or bequests, conferring with attorneys to establish methods of transferring funds to benefit both donors and institution.
  • Researches public and private grant agencies and foundations to identify other sources of funding for research, community service, or other projects.
  • Supervises and coordinates activities of workers engaged in maintaining records of contributors and grants and preparing letters of appreciation to be sent to contributors.
  • May purchase mailing list of potential donors.
  • May negotiate agreements with representatives of other organizations for exchange of mailing lists, information, and cooperative programs.
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