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Business administration

Business management best practices including corporate strategy development, financial management, human resource management, information management, resource planning, marketing and sales.

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Business administration > Business management

brightness

Business administration; Business management

A term used in ergonomics to describe both the objective intensity of the physical stimulus from a source of light and the subjective sensation of the person who experiences it.

cluster sampling

Business administration; Business management

A term used in market research for the practice of drawing a sample of informants from a geographically localized area (like a single street) – a much cheaper procedure than ...

desk research

Business administration; Business management

A term used in market research to describe the gathering, collation and analysis of available data, as opposed to fieldwork, which generates fresh data. It is often used as the ...

fast-moving consumer goods

Business administration; Business management

A term used in marketing and market research to describe relatively small products that have a quick turnover in a retail outlet. Supermarkets and chemists are among the most ...

brand leader

Business administration; Business management

A term used in marketing to describe a brand or a product that appears to be the most prominent one in its field to consumers, and is marketed accordingly – and differently from a ...

product life cycle

Business administration; Business management

A term used in marketing to describe the different stages that every product goes through from its initial development and introduction to the market, via its initial sales and ...

line and staff concept

Business administration; Business management

A term used in organizational theory to denote the different functions performed in an organization by managers who are directly responsible for achieving the organization’s goals ...