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Business administration

Business management best practices including corporate strategy development, financial management, human resource management, information management, resource planning, marketing and sales.

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duopoly

Business administration; Business management

A market in which only two firms compete or which is dominated by two firms. See also monopoly and oligopoly.

retail audit

Business administration; Business management

A market research technique which involves taking a representative sample of retail outlets and studying them to obtain data on distribution, sales, stock and so on.

consumer panel

Business administration; Business management

A market research technique which uses a representative group of consumers to provide continuous data about specific goods or services. Respondents are usually asked to keep a ...

buyer’s market

Business administration; Business management

A market situation in which buyers have more power to influence prices and conditions of sale than sellers, usually because supply exceeds demand. Always contrasted with seller’S ...

seller’s market

Business administration; Business management

A market situation in which sellers have more power to influence prices and conditions of sale than do buyers, usually because demand exceeds supply. Always contrasted with ...

concept testing

Business administration; Business management

A marketing research technique used in the early stages of new product development. The idea or ‘concept’ of the product being considered is presented to samples of potential ...

commuter marriage

Business administration; Business management

A marriage where the partners spend considerable time living apart because the work needs of both cannot be fulfilled by living together all the time. It usually involves people ...